Proud. Blond. Beer. Our beer speaks, Gentse Strop stands for the rebellious character of the legendary noose carriers. We have been continuing this Ghent pride for 14 generations, resulting in Fier, Blond, Bier.
In 1540 there was an Emperor Charles who wanted to strip the people of Ghent. The proud inhabitants of Ghent did not want to pay, so they had to walk through the streets with a noose around their neck. Although they have been reduced in size, their Ghent fighting spirit still lives on.
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